Real Life Examples: Social Media Let Down

Today, while at my job as an IT Tech, I was researching some new technologies for software update implementation across various platforms of OS X, the Apple operating system. In doing so, I stumbled across a video that was put on by Greg Nealge, the Sr. Systems Administrator for Disney Animation. This video was of a presentation that he put on at a MacSysAdmin conference talking about software installation and updating automatically. However, that isn't what I wanted to highlight about it. At the beginning he talks about ways to stay informed about these updates to a company's software. Jokingly, he suggests using Twitter. When Greg brings up the twitter accounts of three commonly used softwares, Google Chrome, Mozilla Firefox, and Adobe Flash Player, there is no mention of updates on or around the dates of there most recently released updates. You would think that this would be a critical thing that they would share with their consumers. This is an obvious failure of the collaborative community effort at these companies. Most likely their twitter account is run by their marketing department and is not being updated to reflect communication from their product development team.