The Value of LinkedIn

As we continue to work on the CMMA project, my piece of which focuses on their use of LinkedIn, I continue to wonder more things about the value of LinkedIn. As a college student, I was introduced to LinkedIn during my time in the CBA. However, I have yet to see it used. Only a few places have I been online where you can actually apply to a job with you LinkedIn profile. And, of those few places, most of them are high-tech companies that are more innovative. So, I wonder what this translates to. Does this mean that other companies will follow suit, as technology companies are often leaders in the market? Or are alternatives such as HRIS systems valid for 'automating' the hiring process? Who knows. However, where I think the value lies is connecting and advertising. Companies may not want to go through the trouble of integrating LinkedIn into their HRIS, but they could easily utilize it to contact possible employees. This is the direction we are looking to recommend for the CMMA.