Social Media in Higher Education

This podcast provides a brief introduction to social media in higher education and student affairs. It is based around case study taken from Central Michigan University, but can be applied to social media strategy across the country. There are many trends within the social media atmosphere that college students ages 17-24 are most likely to follow. This increasing presences is both positively and negatively affecting the collegiate educational and social environment. For more information, consult with your universities communication department. Many universities have already created documents outlining social media strategy.