Mapping the Journey through Social Meida

This selection from the reading talks about the process of mapping social media strategies in organizations. Working with the CMMA, I find this information to be very helpful. This process map helps people, especially those who aren't familiar with social media, map out the most important parts of the social media experience and how to design it for your users. Following the parts of this map is critical in order to make sure that the social media strategy accomplishes the goals that it seeks to achieve. As we begin to work closely with the CMMA, I believe it will be critical to give them a detailed structure as to how and why people work with social media. As a group and organization, we don't want to waste time developing a strategy when it might not have the right environment or provide users with the correct experience.