Application of Social Media Strategy

After working with the CMMA today, I know feel as though these concepts can be applied to an organization. The CMMA has virtually no social media or electronic presence which makes it nice to be able to truly start this process from scratch. I am a bit nervous about there reasoning behind utilizing social media. They are trying to combat a stereotype rather than share information. A lot of the information they want to convey is to a group of people who don't necessarily thrive on social media, for example school counselors and young junior high-school students. I think the best bet for them will be to perfect their website since it requires the least amount of updating and already exists. They already have someone familiar with web editing and wouldn't have to get someone new to take over other platforms of social media. I am excited to get back their social media map to see what they want us to focus on.